The leading brand in the Swiss watchmaking industry, based in Geneva, Rolex enjoys an unparalleled reputation worldwide for quality and know-how. Its OYSTER watches, all chronometers certified for their precision, are symbols of excellence and elegance, performance and prestige. The firm pioneered the wristwatch as early as 1905, and is at the origin of numerous major innovations that have marked the history of contemporary watchmaking. Among them the OYSTER, born in 1926, the world’s first waterproof wristwatch, and self-winding via the Perpetual rotor introduced in 1931. The brand has filed more than 400 patents in the course of its history.
Rolex owes its success and its status to the values inherited from its founder, Hans Wilsdorf, and to the guiding principles that it has continuously promoted: the spirit of enterprise and a visionary outlook, the constant quest for innovation and the passion for perfection.
Today, at the dawn of the 21st century, Hans Wilsdorf’s personality and work continue to inspire the company and its strong corporate culture. His influence is evident in the aesthetics and intrinsic characteristics of a product that has remained faithful to the original, as well as in Rolex’s capacity to draw on its prodigious heritage to advance towards new horizons.